Protechnic, French Heat Sealing Seduces The World
Explorers’ Words are the testimonies of French entrepreneurs who succeed to sell their products abroad. They share with us some advice. In today’s video we are welcoming Emmanuel Roll, CEO of Protechnic.
Protechnic, a firm founded in 1969, manufactures and offers heat sealing solutions to industrials around the world. This SME, member of La French Fab, is specialized in the extrusion of hot melt adhesive web, film, net, and hybrid for dry lamination in the automobile, footwear, and construction sectors. This company from Alsace is involved in a sustainable approach, and aspire to more responsible industries. In order to achieve this goal, they have developed products certified and recyclable.
15 languages spoken inside the company
Export is a huge part of the DNA of Protechnic. Selling abroad has been their motto since the ‘80s and are now on sending their products in more than fifty countries: in North America, in Latin America, in Asia, and in Africa. Their turnover is deeply impacted by their export strategy: it represents 95% of their turnover. Their team counts fifteen nationalities, a cultural mix which helps them to understand more easily their clients. “You should never underestimate cultural differences; it is the key to succeed internationally” said Emmanuel Roll.
Check out the whole video of this Explorers’ Words.