French explorer’s words: Bangle-Up, Danielle Kopriwa’s success abroard

"Paroles d'Explorateurs" are inspiring testimonies of these leaders who have dared to go international. For this first episode, we met Danielle Kopriwa, founder of Bangle Up, a brand with character, originality, recognizability, and strong DNA. Bpifrance has been a lever in exporting for this SME, which was notably part of a Fashion & Luxury Accelerator promotion. Danielle Kopriwa advises companies wishing to go international to get support early on: "This avoids pitfalls and wastes time [...]. We are fortunate in France to benefit from a lot of assistance, including that of Bpifrance. And you have to know that you can't be an expert in every field! "

Inspired by traditional bangles that Indian women

Bangle Up is first and foremost a story inspired by Kevin Hiridjee's family. 2 founders are at the initiative of the brand Bangle Up: Danielle and Kevin.

Danielle and Kevin create bangle up in 2014. After having worked for 15 years on the development of the Princess Tam Tam brand, Danielle has desired from elsewhere and wants to embark on an entrepreneurial and creative project.

This is how she decided to partner with the son of one of the creators of the lingerie brand, Kevin, who was at the time the manager of a jewelry store. Both of them want more than anything to develop a brand with character, original, recognizable, and strong DNA.

With the will to create a brand of jewelry with a Parisian and Hindi spirit. The bracelets are inspired by the bangles worn by women in India. And also with the motto, to celebrate femininity. Making colorful enamel bracelets with beautiful bills at affordable prices in the bollychic style.

Disseminate French know-how on an international scale 

Since then, the company has been able to count on the support of Bpifrance, which "has been a lever for exporting". Danielle Kopriwa advises those who want to go international to get support early on: "This avoids pitfalls and wastes time [...]. We are fortunate in France to benefit from a lot of assistance, including that of Bpifrance. And we must remember that we cannot be experts in every field! ". 

Discover the whole of this French explorer’s words.